Launched in 2003, Lifelounge Urban Market Research is the country’s leading provider of insights into the young adult market – but more importantly, those who influence the behaviour of the broader mass market. Using both qualitative and quantitative research, Lifelounge UMR07 encapsulates the behaviours and attitudes of Australia’s leading young adults – in the areas of music, sport, fashion, entertainment, travel, communication, finance, and sex / health and wellbeing.

UMR Report – 200 page, full colour, perfect bound publication, containing the latest findings on the influential young adult market. This definitive research document investigating the young adult market in Australia.

Visual Diaries - short, comprehensive electronic updates that provide a continuous window into the lives of young adults. Focusing on emerging trends, delivered three times per year.

Executive Workshops – let our team present the basics from the UMR including theory, methodology and key findings. Workshops are tailored your clients needs and includes tips, case studies and insightful hands-on exercises.

Digital Research Engine – all the latest UMR data available online. 12month site subscription includes results from 2005, 2006 and 2007, over 3000 responses. Not to mention ½ day ESPRI training course and ongoing technical support. Watch the demonstration video here.

Learn step by step how to get the most out of your UMR Digital Research Engine.

Watch the demonstration video here.

Want to know more? Of course you do, that’s why you’re here. Please email or call Dion Appel on +61(3)9593 6300. Alternatively you can find us at 285 St Kilda Road St Kilda, Australia 3182.